Second Harvest “Been A Slice” Campaign

A beer made from food waste. We used the most wasted food product, bread, and brewed a delicious beer. The Been A Slice name was perfect for telling the ‘resurrection’ story of repurposing food waste for a higher purpose – feeding people. With profits being donated to Second Harvest, Been A Slice encouraged people to make a real difference by doing what they love – drinking great beer.

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We didn’t just make beer. We made headlines.

Client: Second Harvest Canada / CEO: Lori Nikkel / Agency: Bob’s Your Uncle, Toronto / CEO: Bob Froese / Chief Creative Officer: Dorothy McMillan / Associate Creative Director: Daryl Klein / Copywriter: Brian Flay / Art Director: Philippe O'Rourke / Group Account Director: Kira Campbell / Account Manager: Jessica Abela-Froese / Video Post Production: Philippe O’Rourke