Hellmann’s X Chris Boucher: Make Taste, Not Waste Campaign

To prove that zero-waste meals have real value, we gave MLSE LaunchPad youth the opportunity to cook a pregame meal for Raptors Superstar Chris Boucher, turning recovered food into NBA fuel.

 

services:

  • Integrated Campaign

  • Social Media

  • Out of Home

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Client: Unilever / VP Marketing: Christian Bauer-Plank / Foods Marketing Director: Gina Kiroff / Sr Brand Manager: Kristen Denega / Brand Manager: Amanda Gandolpho / Channel and Customer Brand Manager: Ben Graham / Agency: Ogilvy Canada, Toronto / Chief Creative Officer: Brian Murray / Copywriter: Ian Dunlop / Art Director: Philippe O'Rourke / Chief Strategy Officer: Tom Kenny / Sr Strategist: Tanvi Swar / Senior Partner, Group Account Director: Aviva Groll / Account Director: Beth Blatch / Account Executive: Kemal Sehoglu / Production: Spy Films / Director: Tamir Moscovici / Editor: Chris Murphy / PR: Edelman Canada