Hey Sweetie! Brand Identity

Hey Sweetie! is a full-service lounge that serves decadent desserts, coffee and specialty drinks. For the brand identity, the mission was to celebrate the inner child in every adult. The playful approach gives viewers a sense of nostalgia to a simpler time when sweet treats meant the world. The pastel colour palette hints at the sweetness you can expect from the indulgent treats. Additionally, the whimsical and bubbly typography pays tribute to their trademark free-flowing chocolate that dresses all of their desserts. Lastly, bold graphic elements draw inspiration from the various textures and toppings found in the desserts.

services:

• Brand Identity

• Logo Design