Scotts Miracle-Gro – Organic Adventure

With the spot, the aim was to introduce gardening to a younger market interested in the farm to table movement. People love to see how their food is made and the origin of their ingredients. As a result, we created a pop-up storybook that tells the story of Miracle Gro and its 'Rootrients'; the perfect special food for your special food.

Services

Digital Advertising
Video Spot

Client: Scotts Miracle-Gro / Agency: Rethink Canada / Partner, Creative Director: Aaron Starkman / Associate Creative Director: Kevin Filiter / Copywriter: Jess White / Art Director: Philippe O'Rourke / Account Director: Daniel Riggi / Account Manager: Lindsay Riklis / Video Production: Alter Ego