Shredded Wheat – Blank Canvas Campaign

For years, each piece of Shredded Wheat cereal has been thought to be a bland brick of, well, shredded wheat. And it is. Not very exciting, right? Wrong! We embraced that perception and showed people that Shredded Wheat is the perfect blank canvas for any cereal enthusiast and that even though there’s just one ingredient, the possibilities are endless.

services:

  • Digital Advertising

  • Video Spot

  • Social Content

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Client: Post Consumer Brands / VP Marketing Director: David Bagozzi / Agency: Ogilvy Canada, Toronto / Chief Creative Officer: Brian Murray / Copywriter: Ian Dunlop / Art Director: Philippe O'Rourke / Group Account Director: Katherine Palumbo / Account Executive: Jamie Flatow